Under the direction of Books Bischoff, Primary Flight was to envision the available concrete landscape as an open air curated museum. Despite limited funding the organization was capable of turning the grass root effort into an international phenomenom.
In 2007, Primary Flight invited 35 artists to paint on strategically located walls throughout the Wynwood Arts District and the Miami Design District. With the execution of these murals coinciding with the international art fair Art Basel, these works in motion solidified the success of Primary Flight, allowing it to expand to 80 artists in 2008, 150 artists in 2009, and become a cultural phenomenom by 2010.
However, in 2011 Primary Flight became disenchanted with the approach taken by the Wynwood Arts District Association and moved their efforts to the Downtown Miami area, resulting in a huge loss for Wynwood and the future of it's street art movement.
Currently a full time exhibition space tittled Primary Projects, located in Downtown Miami and no longer involved with the Wynwood initiative, the success of those years powered the project to it's continued expansion, gracing Miami with some of her largest and most powerful murals to date.